Why Senior Leader Engagement Matters
One of the biggest challenges in transformation programmes is gaining meaningful access to senior leaders. They're busy, often sceptical of change initiatives, and can be difficult to engage authentically.
This video shares 10 practical, proven strategies for securing meetings, building genuine rapport, and co-creating solutions with senior leaders—turning potential resistance into active sponsorship.
Recap of the 10 Steps
Watch the video above to learn the detailed strategies behind each step.
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About This AI-Powered Video
This video was created using Synthesia, an AI-powered video generation platform. The content is based on more than 15 years of real-world experience leading transformations and getting senior leaders to champion initiatives they were initially skeptical about.
A note on the avatar: You'll notice the avatar and voice clone are somewhat unnatural—this is a deliberate feature of this video to demonstrate the current limitations of AI technology. While AI-powered video tools are impressive, they haven't yet achieved perfect human replication. This transparency about AI's capabilities and constraints is important for managing realistic expectations.
AI-powered video represents a new approach to change communications—allowing you to produce professional content without the traditional barriers of filming, editing, and production costs. The strategic thinking, domain expertise, and practical insights remain entirely human—AI simply handles the execution of delivering that content in video format.
For more insights on creating this video and lessons learned about using AI tools for change management, read the full blog post.
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